Smart-Cyclist is a price comparison service for internet savvy cyclists who can compare online prices for cycling gear to find the lowest price. This Case Study outlines the process and key steps from begin to launch.

Live Site: smart-cyclist.com

 

1 – Research

• Reviewing and testing competitive services
• Researching technology
• Market Research – survey and user profiling

 

2 – Concept

Creating a project brief:
• USPs – advantages over competing services and justification for audience demand
• Marketing strategy
• Project Planning – Milestones

Generating a technical brief:
• Data acquisition and indexing
• Search engine and logic
• Software / Dev Environment

 

3 – Name Finding

Name finding Brainstorming and workshopping

 

4 – UX – Accessibililty

Using Bootstrap as a backbone, a custom grid system was created

 

5 – UX – Wireframes

Wireframe / Click Dummies

 

 

6 – User Interface – Concept A

1200 + (Home / Results)
 

980 (Home / Results)
 

768 (Home / Results)
 

480 (Home / Results)
 

320 (Home / Results)
 

 

7 – User Testing & Technology Review

The designs concepts were presented and discussed with ‘target audience users’ and feedback was collated. The results from prototyping the search engine required changes, likewise technical requirements from the merchants (retailers) were fed into the second round design concept.

 

9 – Prototyping / Wireframes

 

10 – Corporate Identity

Finalising logo, defining typography and colours

 

11 – User Interface – Concept B

1200 + (Home / Results)

992 + (Home / Results)

768 (Home / Results)

320 (Home / Results)

 

12 – Development

 

13 – Testing

 

14 – Launch

Start advertising and marketing activities