Case Study – Smart-Cyclist

Smart-Cyclist is a price comparison service for internet savvy cyclists who can compare online prices for cycling gear to find the lowest price. This Case Study outlines the process and key steps from begin to launch.

Live Site: smart-cyclist.com

 

1 – Research

• Reviewing and testing competitive services
• Researching technology
• Market Research – survey and user profiling

 

2 – Concept

Creating a project brief:
• USPs – advantages over competing services and justification for audience demand
• Marketing strategy
• Project Planning – Milestones

Generating a technical brief:
• Data acquisition and indexing
• Search engine and logic
• Software / Dev Environment

 

3 – Name Finding

Name finding Brainstorming and workshopping

 

4 – UX – Accessibililty

Using Bootstrap as a backbone, a custom grid system was created

Smart Grid

 

5 – UX – Wireframes

Wireframe / Click Dummies

Smart Wire Home Smart Wire Content 1 Smart Wire Content 2

 

6 – User Interface – Concept A

1200 + (Home / Results)
UI 1200 Home UI 1200 Content

980 (Home / Results)
UI 980 Home UI 980 Content

768 (Home / Results)
UI 768 Home UI 768 Content

480 (Home / Results)
UI 480 Home UI 480 Content

320 (Home / Results)
UI 320 Home UI 320 Content

 

7 – User Testing & Technology Review

The designs concepts were presented and discussed with ‘target audience users’ and feedback was collated. The results from prototyping the search engine required changes, likewise technical requirements from the merchants (retailers) were fed into the second round design concept.

 

9 – Prototyping / Wireframes

Home wire

 

10 – Corporate Identity

Finalising logo, defining typography and colours

Smart Cyclist Logo

 

11 – User Interface – Concept B

1200 + (Home / Results)
UI 1200 Home UI 1200 Content

992 + (Home / Results)
UI 992 Home UI 992 Content

768 (Home / Results)
UI 768 Home UI 768 Content

320 (Home / Results)
UI 320 Home UI 320 Content

 

12 – Development

 

13 – Testing

 

14 – Launch

Start advertising and marketing activities